Baby

This is the most searched question, and the short answer is: from the very first day, provided the formula is appropriate. A newborn's skin is thinner and its barrier is still forming, so it absorbs more and becomes irritated more easily; what you should avoid is not moisturizing, but moisturizing with perfume and unnecessary ingredients. DREAM is formulated without perfume for that very reason. We provide guidelines in how to properly care for a baby's skin. For any specific concerns, your pediatrician is the final authority.

The general pediatric recommendation is that children under 6 months should not be exposed to direct sunlight and that you should rely on shade, hats, and clothing rather than sunscreen. From that age on, apply sunscreen to areas not covered by clothing. Solar Baby & Kids SPF 50 uses non-nano zinc oxide as its only filter, without chemical filters, which is what infant skin tolerates best. We go into detail on this in why it is so important to protect children's skin from the sun.

It is made of glass, and we prefer you know that before buying it: we chose that material to avoid plastic and the migration of its components into the formula, but it has the obvious downside. Our practical recommendation: carry it in a padded toiletry bag or sleeve, don't leave it at the edge of the pool or on the shower floor, and apply it while over a towel. If you prefer not to deal with that at the beach, it's better to know now than later.

Daily hydration with fragrance-free products is the foundation of care during non-flare-up periods, which is what DREAM is designed for. However, an active flare-up with patches, cracks, or intense itching requires an assessment by your pediatrician or dermatologist, and sometimes a treatment that a cosmetic product cannot replace. We discuss this in atopic skin in babies and children.

What helps most is reducing contact time with moisture: change diapers frequently, dry well without rubbing, and leave them diaper-free for a while whenever possible. On top of that, use a barrier cream like LUA, which isolates the skin from friction and moisture without clogging pores. If the area has sores, red dots that are spreading, or does not improve in two or three days, consult your pediatrician: there may be a fungal infection involved, which requires something else.

Less often than we tend to think. In the first few months, two or three times a week is enough; bathing daily dries out the skin without providing any benefit. Use lukewarm water, short baths, and a mild cleanser like KALM, which serves for both body and hair in one step and creates a light lather that doesn't sting the eyes.

These are yellowish scales on the scalp, very common in the first few months and not at all serious: they don't itch, don't cause discomfort, and usually disappear on their own. What you must not do is pick them off. If you want to help, soften them with a little vegetable oil a while before the bath, wash with a mild shampoo, and remove only what comes off without resistance using a soft brush. If it spreads, becomes red, or oozes, see the pediatrician.

Because the ratio of skin surface area to body weight is much greater in a baby than in an adult, and their skin barrier is not yet mature: it absorbs more. That is why we rule out unnecessary perfume, parabens, silicones, and ingredients identified as potential endocrine disruptors. We explain this in this article and in everything you need to know about endocrine disruptors.

The BABY PACK brings together the complete routine: bathing, hydration, and diaper area care. It is the most practical option if you are starting from scratch or if you are looking for a baby shower gift, because it covers all three daily needs with products from the same line.