In the search for the perfect complexion, serum has become that magical elixir that promises to save us from all kinds of ailments: fine lines, dark spots, dryness. But how do you know which one is right for you? Don't worry, here I tell you everything you need to know so your skin can glow as it deserves.
Step 1: Know your skin type
The first thing you must do is identify your skin type. Not all serums work the same for everyone, and each one has special needs. That's why I'm leaving you this little guide to help you identify your skin type. I hope it helps!
- Dry skin: It feels tight, especially after washing, and there may be flaking or patches of dryness.
- Oily skin: The skin is excessively shiny, with open pores and imperfections on your face.
- Combination skin: It is a combination of dry and oily; the forehead, nose, and chin areas tend to be oily, while the cheeks feel drier.
- Sensitive skin: If you suffer from skin problems or it gets irritated easily, your skin is sensitive. It can become red, itchy, or react to certain products or allergens.
Step 2: Choose wisely according to your needs!
Now that you know what your skin is like, it's time to give it what it needs. Every skin type has its own challenges, but here are the star ingredients for each one:
1. Dry skin: look for deep hydration
If your skin is flaky and urgently needs hydration, opt for serums containing hyaluronic acid and glycerin. These ingredients soothe and hydrate your skin, helping to keep it soft and supple. Also, choose products with light oils like argan or marula oil, which not only hydrate but also deeply nourish the skin.
Tip: Choose richer and denser formulas that provide the protective layer your skin needs to stay hydrated throughout the day.
2. Oily skin: balance and control
Serums that balance sebum production will be your best friends. Look for formulas with niacinamide and salicylic acid, which help control shine and keep pores clear. Green tea and zinc are also good allies, as they help reduce inflammation and oil production.
Pro tip: Avoid very oily serums or those with comedogenic ingredients that could clog pores.
3. Combination skin: perfect balance
If you have combination skin, your challenge will be finding a serum that provides hydration to the skin without weighing down the oily areas. Niacinamide is your friend again, along with ingredients like aloe vera and hyaluronic acid, which hydrate without adding weight.
Tip: If you find it difficult to find one perfect product, you can use two different serums, this way you will hydrate the dry skin and balance the oily part.
4. Sensitive skin: softness and calm
For sensitive skin, the key is to find a serum that soothes the skin. Opt for serums containing soothing ingredients like colloidal oatmeal, centella asiatica, or licorice extract. Avoid fragrances, alcohols, or overly harsh acids that could irritate your skin. A good ally is also hyaluronic acid, but in gentle formulas without many layers.
Tip: Do a patch test before using any new serum, as with sensitive skin, it could cause a reaction.
Step 3: It’s time to buy your serum
Finding the perfect serum is difficult, we know, which is why we are going to recommend a serum for every need; you will love it!
1. Dry skin: ECO Illuminating Facial Oil Serum GLOW ELIXIR
If you suffer from dry skin, don't worry, we have the ideal product for you, and that is the ECO Illuminating Facial Oil Serum GLOW ELIXIR. This oil features a blend of natural oils that illuminates even the most dehydrated skin. You have to try it!
And there’s more; if you are looking for the fountain of youth, we have found it, as this serum contains sea buckthorn oil, with vitamin C and omega-7 fatty acids that stimulate cellular regeneration, resulting in firmer and brighter skin. Is it or is it not the fountain of youth?

2. Oily skin: ECO Purifying Facial Serum MELLOW
If what you are looking for is balance in your skin, then the ECO Purifying Facial Serum MELLOW is for you. This serum is non-comedogenic, ideal for oily skin as it is sebum-regulating, and it doesn't irritate the skin while deeply hydrating it. And if you struggle with skin texture, it also mattifies and brightens imperfections. This serum has it all!

3. Combination skin: ECO Well-Aging Facial Serum OASIS
Do you need to balance your skin? Oasis comes to the rescue; its active ingredients work to even out skin tone, fading spots and signs of aging. This serum is fast-absorbing and oil-free, packed with beneficial ingredients to treat aging and protect you against IR and UV radiation.

4. Sensitive skin: ECO Calming Facial Serum MILD
If you suffer from sensitive skin, you will love Mild. This serum soothes sensitive and hypersensitive skin with rosacea and couperose problems. Thanks to its fast-absorbing formula and botanical extracts, this serum combats stress, dryness, and itching immediately.

Step 4: Consistency is key
It's no use finding the perfect serum if you don't apply it consistently. Most serums are designed to be used both morning and night, after cleansing and before your moisturizer. Be consistent, and little by little you will see the results.
Step 5: Apply it correctly
The way you apply the serum is fundamental for it to be absorbed correctly, and it's just 4 simple steps!
1. Apply eye contour
To get the most out of your serum, you can apply an eye contour, achieving an infallible beauty routine.

2. Use the serum day and night
We have already talked about how serums are designed to be used day and night, since night is the perfect time for the skin to regenerate and recover luminosity. During the day, the serum will protect the skin from pollution, remineralizing and energizing the tissues.

3. Apply the product to your hands
When applying the serum, dispense the amount of product you need into your hand before applying it to your face and neck.

4. Massage the product into your face
Once the product is on your face, apply it all over, not forgetting the neck, and massage until the serum is completely absorbed. And that’s it! We have finished applying the serum; simple, right?

Tip: The power of combining
Serums have great benefits, and that is why two are better than one. If your skin needs it, you can combine several serums to target different problems. Just make sure the ingredients are compatible and always apply the lightest ones first. And just like serums, creams are our great friends; once you have applied your favorite serum, you can apply the cream you like best, maximizing the benefits.
Tip: Don't forget that the lightest products are applied first, so apply the serum before the cream.
In summary, when acquiring a serum or cream, there are several things to keep in mind, such as the type of serum or cream, and above all, what type of skin you have. So you have no excuse left to find your ideal serum and cream! With a little patience and consistency, you will obtain the expected results for your skin.