Tell me what you're like and I'll tell you what deodorant you need! Every type of person has an ideal deodorant: You're organised, you like the feeling of cleanliness above all else, you love the smell of new things. So Pure, I'm afraid, is ideal for you. It will give you 24 hours of wonderful clean smell!

• Formulated with 100% natural ingredients.
• It allows the skin to perspire.
• Aluminium and alcohol free.
• Suitable for sensitive skin.
• Absorbs perspiration.
• Keeps underarms dry.
• Neutralises bad odour.
• Does not stain clothes.
• Rapid absorption formula.

Say goodbye to deodorants with harsh ingredients and go deodorant-free: paraben-free, alcohol-free and aluminium-free. But with Pure... We aim to give you everything a deodorant needs: good 24-hour protection, care for your skin and for the planet.

Its formula keeps odour away, neutralises odour-causing bacteria and allows your skin to breathe. Pure is vegan, and cruelty free. What more could you ask for?

It is formulated with natural ingredients, which achieve a beneficial combination for your skin.

• Baking soda: Helps prevent odour, eliminates bacteria and allows your skin to breathe.
• Coconut oil: Vegetable oil protects and moisturises your skin while keeping bacteria away.
• White clay: Reduces perspiration and keeps your skin dry - it's an ingredient that absorbs incredibly fast!
• Sage oil gives Pure a scent with relaxing powers that you will appreciate on the most hectic days. In addition, the well-known ''Flower of flowers'' or ylang ylang flower with its sweet and fresh scent will create an excellent combination.
• Activated Charcoal Powder complements the formula by multiplying Pure's absorbent power, protecting you against bacteria and adding more freshness to your skin.
• Zinc Ricinoleate and Triethyl Citrate: They have absorbent and neutralising properties that eliminate bad odour. Both allow the pores to breathe.

INCI: Sodium Bicarbonate, Cocos Nucifera Oil*, Coco-Caprylate/Caprate, Kaolin, Oryza Sativa Bran Wax, Zinc Oxide, Cetyl alcohol, Glyceryl Stearate Citrate, Zinc Ricinoleate, Glyceryl Stearate, Parfum, Triethyl Citrate, Charcoal Powder, Tocopherol, Glycine Soja Oil, Aqua,

B-sitosterol, Squalene, CI77007, CI77742, Limonene**, Geraniol**, Linalool**, Citronellol**, Citral**, Coumarin**.

(*) Certified organic ingredient.

(**) Natural component present in essential oils or fragrance.

To use cream deodorant correctly, follow these simple steps.

• With your fingers pick up as much product as you need.
• Apply a final coat to your underarms, you can apply more if you wish.
• Massage until the product is completely absorbed.

* Apply in the morning. To protect the contents, keep the Pure tin away from heat and moisture.