Colour-treated hair needs more than just a shampoo that cleanses the hair and protects the skin microbiome. Flash has several goals, but the main one is to restore damage to the hair fibre so it looks healthier. How does it do that? Read carefully:

• Its active ingredients prolong the intensity of the dye, preventing its early degradation with washing.
• They protect the hair from external agents that cause the pigment to deteriorate: solar radiation, pollution, sea water...
• Rebuilds keratin to improve shine, silkiness and nourishment of the scalp.
• Significantly reduces the percentage of proteins degraded by UV radiation.
• Protects hair fibres from heat, reducing hair breakage and sealing cuticles.
• Repairs damage from harsh chemical treatments such as bleaching.
• Controls flaking and dryness of the scalp.
• Reduces the formation of knots and makes hair easier to comb.
• Deep cleanses the scalp, restoring damage to the hair fibre.

• Hairflux. Vegetable technology based on castor and olive vegetable oils. It works by repairing the internal structure of damaged hair subjected to chemical/thermal treatments. Its active ingredients combat flaking, dryness and itching caused by dyes.
  
• Keramare. Active ingredient rich in proteins from algae. Its high composition of natural antioxidants repairs hair damage by restoring its internal structure. Visibly and sensorially improves hair silkiness, shine and hydration. Creates a protective film that restores hair fibre damage caused by chemical treatments and thermal stress.
• Kerarice: Compound rich in rice proteins that protect hair colouring. Its high protein content restores the hair's softness, prevents the hair from
  
• loss of colour and protects the cuticle. It works by repairing bleached or dyed hair, restoring its shine and strengthening keratin against sun damage.
• Crambe oil: Conditioning agent that creates a long-lasting protective film that protects from heat, sun rays and sea water. Noted for repairing hair damage, improving elasticity, shine and volume.

INCI: Sodium Coco-Sulfate, Zea Mays Starch, Kaolin, Betaine, Oryza Sativa Starch, Aqua, Butyrospermum Parkii Butter*, Cocos Nucifera Oil*, Crambe Abyssinica Seed Oil Phytosterol Esters, Glycerin, Glyceryl Stearate, Glyceryl Stearate Citrate, Citric Acid, Parfum, Propanediol, Cetyl alcohol, Hydrolyzed Wheat Protein, Ceramide NG, Aloe Barbadensis Leaf Juice Powder*, Cystoseira Compressa Extract, Oryza Sativa Seed Protein, Oryza Sativa Extract, Olea Europaea Fruit Oil, Coco-glucoside, Ricinus Communis Seed Oil, Glyceryl oleate, Caprylyl Glycol, Phytic Acid, Phenylpropanol, Tocopherol, Sodium Phytate, Glycine Soja Oil, Gluconolactone, Sodium benzoate, B-sitosterol, Squalene, Dehydroacetic Acid, Calcium Gluconate, Hydrogenated Palm Glycerides Citrate, CI 77007, Linalool**, Linalool**.

Colour-treated hair deserves special care when washing. This will prolong the life of the colour. When colouring your hair, the type of dye, the number of washes, the temperature of the water and the natural colour of your hair all have an influence on the colour degradation.

Before washing your hair, you should know that using specific shampoos that prolong its life is the most advisable thing to do. You should take into account several factors, the main one is the number of washes, try to reduce it to 2 a week, whenever possible.

• Wet your hair with lukewarm water, avoid very hot water, this will make it easier to loosen the pigment.
• Collect as much product as you need, allow to emulsify on the scalp and massage gently.
• Apply a conditioning treatment and leave on. Avoid running water on your hair as this will enhance pigment loss.